Watch out .....the trends in digital marketing....
Digital marketing the fast-evolving world has undergone drastic changes over the past year. 2012 is bringing us some more interesting developments.
Search Engine Optimization (SEO):
Google’s recent change to its search algorithm was the game-changer of 2011. Google’s older algorithm gave less weight on social platforms like Twitter,facebook etc.The burden of authentic, timely and relevant content on the part of companies will become ever more important.
Mobile and Tablet:
In 2010, for the first time in the history ,tablet sales has shown the drastic improvement. Yet many companies continue to channel most of their investment into their web presence,expect that to change in 2012.They will harness geo-localization technologies for customized offers.And outside of the US, mobile is increasingly playing a larger role as is mobile use is often stronger, with wireless technology
Facebook:
The amount of time spent on social media is now exceeding 23% and Facebook is 90%.It has become clear to many companies that Facebook is a wonderful platform for marketers.As companies begin to realize where their customers are really spending their time, they will begin to reallocate resources to social platforms.
Video:
2012 is likely to be a banner year for video.Video is a rich medium that fits perfectly in social web. 85% of Americans watch videos online.Studies shows how far use video on their websites influences the customer engagement and customer conversion among brands.Expect video advertising to grow significantly as it is a far less crowded a space than television.
Finally, 2012 may be the year in which video-powered social shopping technologies like (e)-motional, a tool that allows users to click on, share and purchase items without ever leaving a video.
Digital marketing the fast-evolving world has undergone drastic changes over the past year. 2012 is bringing us some more interesting developments.
Search Engine Optimization (SEO):
Google’s recent change to its search algorithm was the game-changer of 2011. Google’s older algorithm gave less weight on social platforms like Twitter,facebook etc.The burden of authentic, timely and relevant content on the part of companies will become ever more important.
Mobile and Tablet:
In 2010, for the first time in the history ,tablet sales has shown the drastic improvement. Yet many companies continue to channel most of their investment into their web presence,expect that to change in 2012.They will harness geo-localization technologies for customized offers.And outside of the US, mobile is increasingly playing a larger role as is mobile use is often stronger, with wireless technology
Facebook:
The amount of time spent on social media is now exceeding 23% and Facebook is 90%.It has become clear to many companies that Facebook is a wonderful platform for marketers.As companies begin to realize where their customers are really spending their time, they will begin to reallocate resources to social platforms.
Video:
2012 is likely to be a banner year for video.Video is a rich medium that fits perfectly in social web. 85% of Americans watch videos online.Studies shows how far use video on their websites influences the customer engagement and customer conversion among brands.Expect video advertising to grow significantly as it is a far less crowded a space than television.
Finally, 2012 may be the year in which video-powered social shopping technologies like (e)-motional, a tool that allows users to click on, share and purchase items without ever leaving a video.
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