Why Digital Marketing Will Thrive in the Recession

Here are the reasons:

The world has changed and at this time it will be different. Not only the online marketing will survive,all the  traditional media tactics will also survive. Online is far more mature and powerful now, and there are five specific reasons why it will be the go-to tactic.

Money Matters

First, online is less expensive than other marketing tactics, and a sizable and it can be undertaken quickly and less costly.Online marketing  offers flexible measurability and trackability when compared to the traditional tactics. When implemented correctly, banner ads, organic search, paid search, blogs and social media, email, lifecycle marketing and all other online marketing tactics provide a user by user performance.In this way, online marketing provides  the ability to test a wide variety of tactics,through which we can get the best response, and then adjust the marketing program accordingly.

The old saying is “I know half my marketing dollars are wasted. I just don’t know which half.” This problem is even more acute and painful in a down economy when advertising dollars are curtailed. The inherent cost, targeting, and tracking advantages of online marketing make it more likely to succeed (or at least able to minimize losses from a failed campaign). And when a wolverine is at your door, that’s the type of assurance you want from your marketing strategy.

Do you know how Pinterest is making money?

 By Pinterest's emergence,its still figuring out the changes in business model.Twitter looks like a viable social media,but does anyone think they've cracked the code on their revenue model?Here we are talking about what Pinterest is and why everyone is at the back.So it's come to this: the making-money part, which is what separates a “cool feature” from a business.

This is how pinterest grow its revenue:

a)      Charging advertisers through branded campaigns, outbound links and traditional ads.
b)      Charging commercial partners for the affiliate links
c)      Selling user data/analytics

The next revolution will be based on images.
Just as mobile has an important role in understanding interactive experiences,so is Pinterest a wake-up call that content really is no longer just text on a screen.
I really don't know whether Pinterest will be the next great social network or not. No one can guess estimate that.

But I believe that the next big winner will help people to get engaged in rich media and graphics. That makes the future more like Pinterest than perhaps anything else.

Watch out .....the trends in digital marketing....

Digital marketing the fast-evolving world has undergone drastic changes over the past year. 2012 is bringing us some more interesting developments.
Search Engine Optimization (SEO):
Google’s recent change to its search algorithm was the game-changer of 2011. Google’s older algorithm gave less weight on social platforms like Twitter,facebook etc.The burden of authentic, timely and relevant content on the part of companies will become ever more important.

Mobile and Tablet:
In 2010, for the first time in the history ,tablet sales has shown the drastic improvement. Yet many companies continue to channel most of their investment into their web presence,expect that to change in 2012.They will harness geo-localization technologies  for customized offers.And outside of the US, mobile is increasingly playing a larger role as is mobile use is often stronger, with wireless technology


Facebook:
 The amount of time spent on social media is now exceeding 23% and Facebook is 90%.It has become clear to many companies that Facebook is a wonderful platform for marketers.As companies begin to realize where their customers are really spending their time, they will begin to reallocate resources to social platforms.

Video:
2012 is likely to be a banner year for video.Video is a rich medium that fits perfectly in social web. 85% of Americans watch videos online.Studies shows how far use video on their websites influences the customer engagement and customer conversion among brands.Expect video advertising to grow significantly as it is a far less crowded a space than television.
Finally, 2012 may be the year in which video-powered social shopping technologies like (e)-motional, a tool that allows users to click on, share and purchase items without ever leaving a video.

Plan  Digital Marketing Strategy By Your Own......

E-mail marketing,PPC ads and newsletters are some of the online strategies of digital marketing.It also includes Twitter-based activities,Facebook page promotin. So when it comes to creating your business’we should know where to begin?

Now a days for business,digital marketing strategy is not that complicated, expensive or time-consuming.The most important strategy is that we need to consider our clients.Think yourself from the clients aspect to determine what you should acquire in your business’ digital marketing. Alwayse-mail marketing and offers?
· Do you keep in touch with clients via social media?
· Are your clients the type that responds to
· Would they be receptive to new forms of interaction like Twitter or Foursquare?
Once you have answered all your questions, you can start to develop a checklist for your digital marketing plan.Now lets see whethre its gona help us in digitalmarketingcontest2012.

Digital Marketing Contest 2012

Digital marketing is a term that is been growing rapidly by providing proper information to the targeted audience, but in a digital fashion.There are two different types of digital marketing.They are:

1.Pull Digital Marketing
2.Push Digital Marketing

In pull digital marketing consumer must know the marketing content through web searches.Websites, blogs and  are examples of pull digital marketing.Here users have to link to the website for viewing the content.

In push digital marketing,the marketer sends the content to the consumer,via email.This involves both the marketer as well as the recipients. Email, text messaging and web feeds are examples of push digital marketing. In all these, the marketer has to send the messages to the subscribers.Push technologies can deliver content faster and is better targeted to its consumer demographic.

SOME WAYS TO IMPROVIZE DIGITAL MARKETING IN 2012

‘Tis high time to wake up and start thinking about how you’re going to bring up your business in 2012.

Here are a few things that you need to focus in your digital marketing plans for 2012.

Develop a Mobile Strategy

“Mobile” plays an important role.Always go for a mobile-friendly website. People on mobile devices have different needs and expectations than when they’re on a desktop machine.
Be sure to view your website on an iPhone, Droid and Blackberry. How does it look? Will it help turn visitors into customers?

Improve your Facebook Presence

Start with a landing page that is optimized to get people to like you.

Create content on your Facebook business page that encourages people to like, comment and share your content. This will land you on your customers..

Promote Online Video

Now a days, video is inexpensive and easy to create.In 2012, set mindset that you’re going to create one video every week that answers big questions, shows how to use your product.Post your videos to YouTube, and use keyword-rich titles, descriptions and metatags. Post them to Facebook, and promote them through Twitter and LinkedIn.

Digital Marketing Contest 2012

Hai all...

This blog is created for a contest named as 'DigitalMarketingContest2012'.We all know that digital marketing is a broader space which is growing rapidly in this era.So im here to write about the digital marketing strategies and trends in the upcoming posts...